PROJECT : GAINSBOROUGH BATHS

Gainsborough baths are primarily focused on architects and specifiers as their core customers and so requires more of a ‘practitioner’ feel, as opposed to the retail market.

As a multilingual website, it had to be both visually appealing and practical in its feel and functionality. The site is W3C compliant, as befits a company selling into the care market, and also acts as a resource for specification downloads.

This website is part of an overall package, which includes printed brochures and catalogue, interactive CD-ROM, video and press advertising. Having developed their latest brand look and feel, we strive to control this through the chain of dealerships and agents in order to maintain maximum brand integrity.