PROJECT : CARDINAL HEALTH

The process of making a ‘Special Pharmaceutical’ involves many stages of production, with numerous checks along the way to ensure no human error occurs. Martindale Pharma (a division of Cardinal Health) wanted to show the intense nature of this process, and to highlight the various skills and input that are required to produce the finished product.

Working with their marketing consultancy team and Neil Taylor AKA, we produced a CD-ROM which allowed the user to either watch the video in its entirety, or to skip to various sections. Photographs were taken of those involved and these build up on a time line directly underneath.

All video production, acquisition and editing, plus a specially commissioned voice over, was handled by the ambit team.