PROJECT : PROCTER & GAMBLE

We all use the products they make, but often we don’t know how a washing powder works, apart from some superficial buzz words that are drilled in via the commercials.

Washing machine engineers are on the front line of consumer facing every day of the week. Our job was to make a interactive presentation that could be used by P&G to train engineers in the basics of the chemistry behind how a washing powder works. This knowledge can then be informally passed on by them to the customer.

We designed an overall contemporary and ‘funky’ look - incorporating actors into the presentation in a humorous way with each stage accessible by the presenter. Technical and animated illustrations are shown using Flash, and integrated into the design whole.