Oops there goes gravity!
March 2010
By: Admin
Not everyone knows what that quote alludes to – but lots of people kind of think they should do. It is in fact a bit of a reference to an Eminem song 'Lose yourself'.
Whilst in the shower and trying to come up with a snappy slogan for our client Gainsborough Baths (an appropriate location at least).. it was born as an idea in the richly oxygenated air. As Gainsborough are preparing to do a major launch of a new model at the NEC next month we needed something that caught the attention of the punters – whilst dropping in a reference to the fact that their baths do, in fact, defy gravity. They are what are known as Hi-Lo baths... the kind that are used mainly in care homes and hospitals for the less able.
Not all clients would have been brave enough to go with the slogan – but it was greeted with much enthusiasm and will be on the side of 50,000 carrier bags next month (see what we did there... lifting the bag...the gravity thing?)...Wow we're sooo clever (a little 'office' moment ha ha).
