From Buddhists to Bathing
June 2010
By: Admin
It’s a complicated world. Our client has just bought another company. That company isn’t doing too well but there is a synergy here that means it could do quite nicely in the future. Sorry have to be a bit cryptic as the deal is still being 'smoothed over'.
The task for us is to take an old fashioned brand and breath new life into it. Well, to be fair it’s more like bringing a corpse back to life by fitting a new head, body, legs and arms. Oh and did I say brain. The product may be intrinsically the same – but just you wait – it’s gonna be oh so much more desirable when we’ve finished the surgery.
Talking of reincarnation… had the pleasure of working on a rather nice coffee table style book for a Buddhist monastery in Northumberland. It will hopefully grace a wide spectrum of serene spaces around the world once it’s published. Working on something that is meant to inspire is truly a gift of a job.
